The Crew Academy
Sports Marketing, Event Management & Partnership Sales
We are not teaching "Sports Marketing." We are teaching how sports marketing actually gets done.
Most Universities teach:
Marketing theory
Consumer behavior
Sports law
Finance
But they rarely teach:
✔ How to sell a sponsorship.
✔ How to build a prospect list.
✔ How to run a client meeting.
✔ How to activate a sponsorship.
✔ How to build a recap report.
✔ How to negotiate.
✔ How to run an activation.
✔ How to represent a Fortune 500 client.
✔ How to dress at an event.
✔ How to network.
✔ How to send follow-up emails.
✔ How to use AI in sponsorship sales.
*This is what employers are actually looking for in entry-level hires.
Launch Your Career Before You Graduate
Apply to join your university Crew Activation Team and gain experience, skills, and professional connections that will help you out in today’s competitive job market
In the Classroom with The Crew
Module 1 - The Business of Sports & Entertainment
Module 2 - Sponsorship Sales
Module 3 - Understanding Brands
Module 4 - Experiential Marketing
Module 5 - Event Operations
Module 6 - Hospitality & VIP Experiences
Module 7 - Digital Marketing & Social Media
Module 8 - AI for Marketing Professionals
Module 9 - Prospecting & Business Development
Module 10 - Sales & Negotiation
Module 11 - Community Partnerships
Module 12 - Personal Branding & LinkedIn
Module 13 - Leadership & Project Management
Module 14 - Final Project Development